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Centara World Masters Set For Hua Hin in June

Centara World Masters Set For Hua Hin in June

Paul Myers

March 31st, 2014

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Adopting the format of Australia’s largest amateur tournament for club golfers and bringing it to Asia may seem a relatively straightforward task.
But the logistics and organisation required to plan and stage an event for up to 600 players from around the world in an unfamiliar location are substantial to say the least, enough to daunt many an entrepreneur.
But not Peter McCarthy, the principal of Go Golfing in Australia, who is bringing the format of the Mitsubishi Masters, a tournament he has run successfully for the past 18 years on the Gold Coast in Queensland, to Hua Hin, Thailand in June.
Titled the Centara World Masters, the tournament for men and women golfers club golfers aged over 35 will be held at four of Hua Hin’s best courses from June 15 to 20.
Not only will the event mark the launching pad for the format in Asia, but it is expected to result in more tournaments of its kind in the future.
“The headline sponsor, Centara Hotels and Resorts, has committed to three years, and judging by bookings for the initial tournament, we expect to hold the tournament in Hua Hin for at least this period time,” McCarthy explains.
He is also looking at staging other, smaller tournaments in different parts of Asia in recognition of the growth of the game in the region and the appeal of playing in Asia to foreign golfers.
Peter McCarthy will bring four of his Australian staff to Hua Hin to manage the 72-hole event, which will be played in 15 age and handicap divisions:

• Ages 35 to 55 in three handicap divisions (0-12, 13-19, 20+ with a maximum handicap of 30 for men and 40 for women)
• Ages 55 to 65 in the same handicap divisions
• Ages 66 plus with a maximum handicap of 36 for men and 45 for women

A-grade golfers will play in a stroke event and compete for the best gross score, while others will play a stableford format. There will be prizes for all winners and lucky draw prizes with a total value of $US70,000.
Peter McCarthy says Thailand was selected as the host country because of its popularity with foreign golfers.
“More foreign golfers come to Thailand than to any other country in Asia, so it was a natural choice,” he says.
Meanwhile, being named by the International Association of Golf Tourism Operators (IAGTO) as 2014 golf destination of the year for Asia and Australasia meant Hua Hin was the obvious destination.
“With some of Thailand’s best courses, Hua Hin really stacks up for an event like this,” Peter McCarthy adds. “It has everything to ensure participants have a great experience and want to return again and again. The golf facilities at each ofthe four courses – Black Mountain, Banyan, Majestic Creek and Imperial Lake View – is exceptional and with the assistance of local caddies, we feel confident the Centara World Masters will match the Mitsubishi Masters in Australia in every way. With our experience in running golf tournaments, we know we can do it.”
Some 2500 rounds of golf will be played during four days of competition. The logistics or organising this, transferring players from accommodation venues to different courses each day and processing scoring is considerable.
Go Golfing will bring four staff from Australia to manage the tournament. A software program that keeps track of all entrants and their scores is integral to successfully staging the event.
Handicap checking for the previous six months will ensure everyone plays on an even field. Even so, the organisers reserve the right to adjust handicaps during the tournament if they believe this is necessary.
By mid-March, more than 400 players had registered – about a quarter from Australia, with an even representation of 40 to 50 each from New Zealand, South Africa, the United Kingdom, Germany, Switzerland and Sweden. Bookings from local Thai residents are expected to raise the number of players to well above 500 by the time the event is held in mid-June.
One of the great attractions of the tournament will be the camaraderie generated among participants. A 19th hole, to be held nightly around the pool at the Centara Grand Beach resort in Hua Hin, is certain to be a focal point of after-golf activities. Welcome and presentation dinners at the start and end of the week will also be highlights.
“The non-golf events are extremely important,” Peter McCarthy says. “People meet and play with fellow golfers from all around the world. Inevitably, they make lasting friendships and gain an insight into other cultures and lifestyles. This wouldn’t happen if we weren’t able to bring people together in this way.”
Sponsors of the Centara World Masters are Centara Hotels and Resorts, TaylorMade-adidas Golf, Thai Beverage, Coca-Cola Thailand, Thai Airways, Golfasian and D’ablo Sportswear.
More information about the Centara World Masters is available and bookings can be made by visiting www.ThailandWorldMasters.com

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