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D’ablo Zooms Up Sportswear Rankings

Paul Myers

October 24th, 2013

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Dablo ladies' wear features tops and skirts as well as shorts and caps.Dablo men 2Dablo ladies 2Bangkok, October 24 — Competing with big international golf sportswear brands like Nike, Callaway, Puma and Footjoy would be enough to frighten off most aspiring competitors.

But not Bangkok-based D’ablo Sportswear, the company with a cheeky name that husband and wife team Tyson and Jib Powers have developed into a sought-after boutique label among golfers in Thailand, as well as One Asia Tour player Scott Strange, the brand’s new professional ambassador.

The company’s unusual name comes from Tyson’s long-term appreciation of the Lamborghini Diablo, a high-performance sports car built in the 1990s.

“We needed a strong name, something different, even a bit rebellious,” he explains.
“We weren’t able to use the full Diablo spelling, so we came up with the nearest name possible. We still refer to the name as ‘Diablo’.”

The secret to D’ablo’s success is cost and quality, innovative patterns and designs. “We are able to provide the same quality golf apparel – shirts, shorts, pants, caps and even golf bags – as the big-name brands but at a much lower price,” Jib explains.

“While some people buy sportswear for the name or the logo, golfers who want top fabrics, good looks and product performance – especially staying cool in a hot climate – look beyond brand recognition and marketing spin.

“Ultimately, it’s how a product looks, feels in the heat and costs that counts. And that’s why D’ablo is becoming so popular.”

Tyson and Jib’s sportswear manufacturing and marketing journey has been interesting and eventful as well as highly successful. Starting with embroidery for clothing, they made their first garments only seven years ago and the first golf apparel three years later.

Now D’ablo polo shirts, the brand’s main line, are stocked by pro shops at leading courses including Banyan Golf Club, Hua Hin, Thana City and Thai Country Club in Bangkok, Santiburi Samui Country Club’s twin courses at Chiangrai and Koh Samui, Treasure Hill Golf and Country Club at Chonburi, and KabinBuri Sports Club at Prachin Buri, east of Bangkok.

D’ablo’s sponsorship of Australian tour pro Scott Strange began at the Nanshan China Masters tournament earlier this month where he finished equal fourth behind big names including the winner, South Africa’s Charl Schwartzel, China’s top-ranked player, Liang wen-chong and former British Open champion Darren Clarke.

Last week, competing in only his sixth event on the Japan Tour, Scott Strange came equal seventh at the prestigious Japan Open, a One Asia Tour co-sanctioned event and is now placed fifth on the One Asia order of merit with earnings of $US170,000.

But unlike the big international brands, D’ablo doesn’t concentrate on professional golf. It is a major custom supplier for corporate and charity events in Thailand, including the Santiburi President’s Cup for the past three years, the TDW and Partners Anchor Charity tournament and the 2013 Ryder Cup, a charity event for Thai children’s education, held at Banyan Golf Club, Hua Hin. D’ablo also supplies Asia’s most successful collective golf marketing program, Golf In A Kingdom.

The range includes women’s and children’s apparel that are often hard to find among major international brands’ collections, as well as golf bags, shoe bags, shorts and pants.

Although the word ‘diablo’ is a word often associated with the Devil, there are many good deeds behind D’ablo Sportswear’s business activities. Tyson and Jib have been assisting up-and-coming Thai golfers Sandy Wongwaiwate, 17, and Peng Pichaikool, 13, and D’ablo sponsored five caddies in the recent Amazing Thailand Singha Caddy Championship in Pattaya.

For stockiest information and to contact D’ablo Sportswear, visit www.dablosportswear.com or call +66 (0) 81 711 7414

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