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New Projects at Mission Hills Haikou

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August 1st, 2012

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Haikou, China, July 30 — Just when Mission Hills, the world’s largest golf club, seems to have achieved everything in size and status as China’s golf market leader, the 22-course two-resort innovator is embarking on three new golf and leisure projects at its Haikou property on the tropical island of Hainan.

Mission Hills Haikou, which opened in 2010 with 10 golf courses, a 518-room resort hotel and aquatic park, last year added Asia’s largest mineral springs and spa complex to the site.

Late next year it will open a huge joint-venture hotel, shopping and entertainment project with Hong Kong-based company, Lan Kwai Fong. In October, Mission Hills will start building a 1400-acre movie theme town in conjunction with Chinese film production and record company, Huayi Brothers?

And to cap off the expansion, a “fantasy” golf experience has just been announced for the Haikou resort. Nine unique holes on the fantasy course will include a 400-yard tee-to-green reproduction of China’s Great Wall, a par-3 hole that plays over a depression filled with replica terra cotta warriors, a tee shot from a grotto through a waterfall on a jungle-themed hole, a par-3 where large fans will buffet players with strong winds, a par-5 weaving through towering Mayan-like ruins and an island-green par-3 where the “lake” is an 80-meter-wide noodle bowl with 75-metre-long chopsticks

Designed by US-based Schmidt-Curley, which built all 22 courses at Mission Hills Shenzhen/Dongguan and Haikou, the fantasy course will open in 2014.

“It will be a fun alternative for families, novices, and children,” says Mission Hills chairman, Dr Ken Chu. “Golf is typically a conservative, tradition-filled game, yet there are many calls to make it more fun. We are taking this to the extreme, feeling many golfers will seek out this new adventure and, while here, play our other wonderful courses.”

“Unlike mini-golf on artificial grass, the fantasy course will be played at full-scale with standard equipment on real turf,” says designer Brian Curley. “Other regulation courses frame holes with trees, bunkers and lakes. This one will incorporate many unique visuals, while still requiring players to execute full shots and hole putts.”

Meanwhile, the hotel, shopping and entertainment project with Lan Kwai Fong is developing apace at Haikou. It will add 300 high-end shops, Ritz-Carlton and Renaissance hotels, ice-skating and ten-pin bowling to the resort that is home to the world’s largest collection of volcanic golf courses – all built on a bed of lava from now extinct volcanoes that last erupted more than 200,000 years ago.

Mission Hills’ current development emphasis at Haikou is part of a major drive to grow golf and leisure tourism to its resort and to Hainan itself. The government in Beijing has afforded Hainan visa-free status for foreign groups of five or more, provided they enter and exit through Hong Kong.

Billed as China’s Hawaii, Hainan’s year-round climate makes the island a major attraction for mainland China visitors – and others from north Asia – in winter, as well as Asia/Pacific, European and North Americans throughout the year

Opening of the mineral springs and spa facility last year has already considerably boosted the resort’s appeal. Meandering over almost a kilometre in length, it features five themed zones – representing Europe, Asia, the Americas, Oceania and the Middle East – with a total of 168 pools, each with a different mineral treatment, and a vast array of pavilions and special features.

The spa centre was created in traditional Fujian style with a spectacular bamboo ceiling, houses 90 suites and offers treatments including day spa rituals of up to 190 minutes, face and body treatments and a one-hour lava shell massage.

Last October, for the first time, Mission Hills Haikou hosted golf’s biennial World Cup and will continue to be the venue for the prestigious event for the next decade.

In October this year, the second World Celebrity Pro-Am tournament will be played there. Formerly called the Star Trophy when held at Haikou in 2010, the charity event will raise funds for UNICEF’s ‘Believe in Zero’ project, which aims to improve child life expectancy, welfare and disease prevention in China and elsewhere.

The event has attracted a bevy of stars including football’s Brazilian superstar, Ronaldo, Chinese basketball player Yao Ming, who is the event’s charity ambassador, former world number one snooker player Stephen Hendry, past US Masters golf champion Ian Woosnam and numerous film, TV and music stars.

The $US158 million movie theme town, to open in early 2014, will feature settings from movies made by the “father of Chinese New Year films” Feng Xiao Gang. As well as having its own movie-theme, each area of the movie town will feature numerous dining, entertainment, shopping, cinema, cafe, bar and hotel facilities. Construction of the $US158 million project will begin in October, with a Grand Opening scheduled for the 2014 Lunar New Year.

In another significant development, Mission Hills’ resorts at both Haikou and Shenzhen/Dongguan have become members of The Leading Hotels of the World, the world’s largest luxury hospitality organization, which has more than 430 of the most iconic independent properties in more than 80 countries as members.

In welcoming Mission Hills, The Leading Hotels of the World president and CEO, Ted Teng, last week told a press event at Haikou: “What unites our members are their unvarying quality and attention to detail and it’s clear this is present with Mission Hills resorts.”

Mission Hills also has become the first golf operator in China to receive international ISO 14001 accreditation in recognition of its commitment to building a sustainable and environmentally responsible tourism business.

For more information, visit www.missionhillschina.com

Golf Packages
Numerous stay-and-play packages are available at Mission Hills Haikou, including 3 days/2 nights with breakfasts and three rounds of golf (incl. caddie fee and twin-sharing cart) and volcanic mineral springs experience for RMB 3880 twin share (approx. $US610) per person.

Getting There
Mission Hills Haikou is 15 minutes from Haikou Meilan International Airport (HAK). Direct daily flights on Dragonair connect Haikou with Hong Kong. Flights to Haikou also service Beijing, Guangzhou, Shanghai and Singapore.

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